[mythtv-users] Nielsen wants to know...

Anthony Giggins seven at seven.dorksville.net
Mon Aug 24 23:43:58 UTC 2015


On 25 August 2015 at 02:13, Mike Perkins <mikep at randomtraveller.org.uk>
wrote:

> On 24/08/15 16:56, Simon Hobson wrote:
>
>> Jay Foster <jayf0ster at roadrunner.com> wrote:
>>
>> I have participated is several Nielsen ratings surveys over the years.
>>> The most recent survey had provisions for time shifting DVR usage, where
>>> you recorded the date and time that the program originally aired.  In my
>>> case, the shows I was watching had originally aired 8-12 months earlier, so
>>> I reckon any decisions made about those programs based on ratings had long
>>> since been made and my survey entries were likely of little value.
>>>
>>
>> Maybe about individual shows, but I suspect there'll be statistics about
>> what different types of people do with timeshifting - and that will feed
>> back into decisions. It may even feed back into "this sort of program tends
>> to be watched <time period> later".
>>
>> It'll certainly be of interest to advertisers. People watching (say) a
>> month later may be of no interest if it's a short term campaign, but may
>> still be of interest if it's a long term and/or "brand awareness" campaign.
>> This sort of thing will influence how much they are prepared to pay for air
>> time.
>>
>> It will mess with advertiser's heads, that's for sure.
>
> Over the Christmas period (UK) there are often a large number of movies
> that I will select for recording and we might not watch them until months
> or years later, and possibly never.
>
> One thing we do find slightly amusing is all the Christmas ads that are in
> the recording. I don't bother with commercial processing, it doesn't work
> too well in the UK and there isn't much point for a movie we'll watch once
> and then delete. The skip button works just fine.
>
> --
>
> Mike Perkins
>
> Mike,

You should try this, works wonders in Australia, it was originally
developed for UK commflaging from memory

https://www.mythtv.org/wiki/Commercial_detection_with_silences

There was talk of it being merged into 0.28 master but not sure how far
that got

Cheers,

Anthony
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