[mythtv-users] Sorry, but I don't want to pay much

[Jay R. Ashworth]

On Mon, Jun 25, 2007 at 02:23:48PM -0700, David Brodbeck wrote:
> On Jun 25, 2007, at 1:42 PM, Brian J. Murrell wrote:
> > Like what, all the commercials we are skipping?  I'd tend to think the
> > TV networks would in fact want to hinder us, not help us  
> > considering we
> > cut out their main income stream.
> 
> Actually, TV networks and their advertisers are rather keen to get  
> this information.  The default assumption by advertisers right now is  
> that all PVR users skip all commercials, which isn't really true.   
> Neilson has, for the first time, started collecting this data  
> recently.  It was pretty big news in the industry.

And the number is roughly 40% of commercials don't get skipped.

> Some advertisers also really want to know how much viewing is being  
> time-shifted.  A car dealer might not care if their ad gets watched  
> four days after it ran, but someone advertising a concert happening  
> the next night will.

Good point I hadn't thought of...

Cheers,
-- jra
-- 
Jay R. Ashworth                   Baylink                      jra at baylink.com
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