[mythtv-users] Dish Network gets sued over limited commercial skipping ability of it's DVR

[scram69]

On Fri, May 25, 2012 at 9:54 AM, Greg Woods <greg at gregandeva.net> wrote:
> On Fri, 2012-05-25 at 11:24 -0500, Mitchell Gore wrote:
>> Once potential advertisers see that every one auto skips the ads they
>> have to reason to give Fox $$ for the Ads.
>
> The number of different channels has increased exponentially. Mute
> buttons have been around for decades. DVR's are now a consumer product.
> It's really only a matter of time. The effectiveness of TV ads is
> already much less than it used to be. The number of people watching a
> given channel has dropped, viewers routinely mute the sound or fast
> forward through the ads. Now it's just a bit easier to do the fast
> forwarding that they can already do now. I don't see it as such a big
> leap.
>
> It does seem like the days of free TV are numbered. There are only a few
> shows on that get enough viewership to justify the price for commercials
> (popular sporting events such as NFL Football, a few highly-rated prime
> time shows). I think what we are going to see (and are already seeing)
> is in-show product plugs replacing commercials, and more TV becoming
> pay-per-view (or pay-per-channel). Lawsuits like this one could possibly
> slow the process down a little, but you can't stop a freight train by
> getting on the tracks and pushing.
>
> --Greg
>
>
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"destroying the fundamental underpinnings of the broadcast television ecosystem"