On 1/12/07, <b class="gmail_sendername">David Brodbeck</b> <<a href="mailto:gull@gull.us">gull@gull.us</a>> wrote:<div><span class="gmail_quote"></span><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">
Steve Hodge wrote:<br>> My guess is purely subscription funded TV initially and probably<br>> pay-per-view (probably on demand, e.g. downloads) in the long term.<br>> Somebody will probably try more intrusive ads such a banners, but I
<br>> don't think the public will accept it.<br><br>But they are using one of the most intrusive forms of advertising there<br>is -- paid product placements. It's been around for a long time, but<br>with the declining power of normal advertising it's really taken off.
<br>Expect to see more and more shows begin to resemble infomercials with a<br>plot.<br></blockquote></div><br>Product placement doesn't help the broadcaster though because the money goes to the producers directly (of course in some cases the broadcasters are the producers). It's also self-regulating: if it gets out of hand people will simply stop watching that show.
<br><br>Steve<br><br>