[mythtv-users] OT Superbowl and Direct TV, 2 separate items.

[Bruce Taber]

Brad DerManouelian wrote:
> On Feb 8, 2008, at 4:21 PM, Brian Wood wrote:
>
>   
>> It's ironic. The goal of advertisements is to reach as many people as
>> possible. The cost of airtime depends on how many viewers can be
>> delivered. Viewers are everything.
>>
>> Then, when somebody thinks about doing something that would get the
>> advertiser MORE viewers, at absolutely no cost, they are threatened  
>> with
>> legal action.
>>
>> It seems to me that if you blast something out of hundreds of
>> terrestrial antennas at a combined total of gigawatts, plus send it  
>> all
>> over the globe via multiple satellite links, you really don't have a
>> right to complain if somebody duplicates it.
>>
>> But then that would make sense.
>>
>> beww
>>     
>
> I'm sure they would be very happy if the advertisements were kept in  
> tact and everyone sat through all of them. The reason why advertisers  
> spend so much money on the Super Bowl is because it's a time-sensitive  
> event. So many people watch it in real time that they can justify the  
> cost of their ad dollars because they know some people will actually  
> sit and watch the ad waiting for the game to come back on as not to  
> miss anything. After the fact - even if you don't have a device  
> capable of skipping past commercials, you are much less likely to sit  
> through them. 
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>   
Nah, I don't buy this argument. If that were the case why do they 
shutdown the churches and places that get groups of people to go out and 
sit through the entire game?