[mythtv-users] Guide Idea - Would You Trade Viewing Statistics (Privacy) for Guide Data?
gull at gull.us
Fri Jul 6 17:54:10 UTC 2007
On Jul 6, 2007, at 10:15 AM, John Drescher wrote:
> I think this could work if we had no way of removing commercials since
> the biggest reason for the networks to know how many people are
> watching a show is to use that info to leverage advertisers to pay
> more per commercial.
As I've pointed out a couple of times now, advertisers increasingly
*do* want to know statistics about PVR users -- what percentage skip
commercials, and how much they time-shift their viewing, in
particular. TV networks are particularly eager to get this
information because recent Nielson studies show that the percentage
of people skipping commercials is lower than had generally been
assumed. I think Nielson found that 40% of ads get watched.
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